​"I believe that when you shine a light on good, it gives us all a chance to be inspired do more of that. When you shine a light on the bad things in life, it can inspire us to make a change in a better direction. We hope to do that and also hopefully entertain along the way."
Sonia Machado-Hines is an award winning director, producer and entertainment executive who focuses on not just her own work, but also on helping visionaries realize their own potential success. Sonia Machado-Hines was born and partially raised in Havana. Her native Cuban roots have instilled in her a high work ethic that is inspired by the love of many cultures, which enhances the quality of her work.
Her production company Black++Productions was inspired as a result of her success with producers, writers and other Hollywood executives over the years. Sonia's first foray in the industry was a dramatic short film called "Karbouj". Shot partially in Beirut, it explored the impact of family ties (or lack thereof) through the simple act of cooking.
Being an artist, as well as a keen businesswoman from her studies at Purdue University, Sonia started a career coaching businesses for entertainment professionals in 2004 and was promptly awarded the title of "Emerging Business Of The Year" by the Los Angeles Business Journal. Sonia is an active fundraiser of the esteemed Women in Film organization, the International Documentary Association and a member of the Academy of Television Arts & Sciences, and Film Independent.
Sonia's concern, commitment and responsibility for inspiring others keeps her actively involved in raising the productivity standards and self-esteem of those in need, by working with the non-profit programs at NYFest and LAFest founded by good friend, Dylan Leiner - Executive Vice President of Sony Pictures Classics, and Jeff Saunders in New York City.​
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